MEET LOREENA
Never able to escape the rhythm of the beat, a dancer since childhood, an operation for scoliosis led to a redirection of Loreena’s dreams. Leaving dance behind, she instead focused on her natural ability to build relationships and interest in storytelling within the entertainment industry. Graduating from the University of Concordia, Loreena set her sights on public relations. Working for agencies based in Montreal and New York.
A publicist, radio show producer and founder of The Crown Project, Loreena is a multi-hyphenate professional, a behind-the-scenes ingredient amplifying the voice of brands and businesses, while empowering the next generation along the way.
Bridging the gap between her storytelling expertise and her love of music, a chance opportunity led to producing, ‘The Morning Detour’, a morning show on radio station CKUT 90.3 FM. As co-producer, Loreena has secured interviews with a number of big-name guests, including Freddie Figgers, Trey Anthony, Shan Boodram, Benz Antoine, Honourable Jean-Augustin and White Yardie.
Looking for personal fulfillment outside of her professional endeavours, Loreena developed the idea for the millennial-focused initiative, The Crown Project. Believing in a purpose bigger than herself, Loreena is using her skills to champion a cause close to her heart. As founder of the Montreal, QC-based non profit organization, her vision is clear: that she will call together a group of deeply passionate people to equip underserved communities with the resources they need to succeed. Since its start in 2013, the organization has received the support of local businesses and vegan beauty brand, The Lip Bar. Holding yearly events, The Crown Project has hosted six winter drives to collect clothes and supplies for local shelters and four Prom Queen contests to help students reduce the cost of getting ready for their milestone occasion.
Optimistic, driven, and a creative entrepreneur, Loreena is always willing to bet on herself. Believing in doing all it takes to reach your fullest potential, her message to the world is summed up in the words of Muhammad Ali, “He who is not courageous enough to take risks will accomplish nothing in life.”
PR SERVICES
Public Relations is one of the most important components in the entertainment industry and Loreena makes sure her clients are able to successfully navigate the complex media world. Loreena PR provides several different services to fit your needs, while specifically helping new artist build their brand. From media kits, consultation to a full-on creative, authentic, and impactful PR strategy, Loreena PR will help you grow your brand and ignite countless opportunities. Let’s get to work!
Consultation
EPK
PR Plan
Event Planning
Biography
Press Release
New Artist Package
Pitch Deck
Loreena is the founder of The Crown Project that puts together various initiatives throughout the year to help young women in relation to their career, confidence and breaking generational cycles.
For more information please visit: www.thecrownproject.net
